When I was hired as Inman News’ first full-time designer, the marketing team and I decided a visual brand overhaul was needed. We worked with an outside agency to create a new visual identity system and a new corporate website which was Inman’s main product and revenue source: a syndicated real estate news and media website.
In addition to applying this new visual identity across the company, I designed the look and feel for Inman’s bi-annual Connect conferences and its myriad of specialized one-day real estate professionals conferences. For each of these events, I designed the web microsites that went up in advance of these conferences that included relevant program, speaker and registration information. I also created both online and printed promotional collateral, as well as all on-site visuals and materials, for these events.
