A major cardiovascular medical journal published an article in late 2019 concluding that iRhythm’s signature product, the Zio XT patch heart monitor, was the gold standard in the industry for measuring heart arrhythmias. I worked with the marketing and communications team to design a campaign to spread this news to potential customers through social media, and driving them to a landing page that captured leads. We A/B tested two strong headlines and visuals to use in social ads, corporate website banners, and headers for the two landing pages. This campaign produced the most qualified and highest number of leads in the company’s history.