When I began working with Taulia, a finance SaaS startup company, the only branding they had was a logo purchased from 99designs.com. I expanded on this by developing limited brand guidelines (color palette, logo usage, and typography) and started applying these to marketing collateral in order to create a consistent look and feel across all communications. I led an entire redesign of the corporate website and designed a series of custom flat iconography for it. I also created multiple infographics to promote Taulia campaigns through social media channels, online news sites, and blogs.