The rebranding of iRhythm Technologies involved a rebranding of its products and services—each containing the word “Zio” as part of its name. To replace the various looks and logos used on these products and services, I chose one typeface for all of the logotypes to provide visual consistency across them. This included redesigning the packaging and labeling for iRhythm’s signature product, Zio XT, along with the design and launch of its new product, Zio AT in 2019 . The Zio XT packaging won a 2019 American Graphic Design Award.
