Resumé

QUALIFICATIONS

Extensive graphic and visual design background with over 13 years experience in a creative director or art director role within an in-house creative team or marketing department; the last five years in the Medical Device/Digital Health space. A hands-on design leader with experience sourcing, mentoring and managing designers, web developers, photographers, and other talent. Self-driven, strategic and passionate about developing and designing new brands, as well as extending and evolving those brands across a broad range of digital and print communications.

EXPERIENCE

iRhythm Technologies | Creative Director  2016–2020

Rebranded a leading digital health care company including all its products and services; developed visual brand guidelines that documented all design elements for internal and external creative brand output. Applied new visual brand across all marketing communications—digital, print, video and social—as well as clinical marketing and product packaging; resulting in more visually consistent marketing materials that distinguished and strengthened the brand in a highly competitive market.

• Collaborated with Sr. Director of Marketing and Product Managers in the development and execution of all marketing and sales communications; worked with cross-functional teams to design marketing collateral, packaging, web-portals and exhibits for multiple campaigns, product launches and national conferences
• Co-created and managed both a digital and print distribution portal that sales staff could easily download, email, pitch, order and ship marketing and sales collateral that helped generate leads and business
• Managed large-scale projects from creative brief through production; high-level design sensibility stretching across all marketing platforms (print, web, exhibits, video and social)

Endologix/Trivascular | Sr. Graphic Designer, Global Marketing  2014–2016

Developed, designed and implemented marketing collateral in support of global marketing communications strategy, including: brand identity, advertising, product launches, promotions, events, and clinical marketing

• Led medical device company through brand refresh and responsive website redesign,
  resulting in stronger brand recognition; maintained and updated new CMS website

ContrerasDesign | Owner & Principal Designer  2012–2014

Freelance Art Director and Visual Designer providing strategic brand, web, and visual
design consulting for businesses, startups, and non-profit organizations

• Clients include: CLIMB Real Estate, Zamboni, California Teachers Association, Wells Fargo, Taulia (SaaS startup), Crushed Wine App, Inman News, EdSurge (EdTech startup)

Inman News | Creative Director  2006–2012

Collaborated with Chief Marketing Officer in conceptualizing creative that advanced the
company’s business, sales, marketing, and branding objectives; oversaw design and production of all digital and print collateral and ensured brand standards were met

• Managed, monitored and mentored the creative work produced by internal & external creative teams; helped designers and web developers produce superior creative work that met business objectives, brand standards and usability best practices

San Francisco Conservatory of Music (SFCM) | Sr. Design Manager  2004–2006

Art directed and designed all marketing, development and education collateral including: college catalogs, annual and bi-monthly performance calendars, advertisements, posters, newsletters, fundraising materials, brochures, and all performance programs

• Partnered with Communications Director on leading organization through comprehensive rebrand; implemented new identity across all marketing communication channels, improving brand reputation within the industry

MediaLive International | Graphic Designer  2003–2004

Designed and produced marketing collateral—direct mail pieces, conference program guides, signage and daily show newspapers­—for over 10 IT conferences and tradeshows

JPMorgan Chase & Co. | Production Supervisor  1999–2002

Managed production schedule from concept through delivery for the Research Publications Department; troubleshot production and resolved quality, technical, and workflow issues in a deadline-driven environment; trained Research Analysts on using templates and corporate guidelines; managed and cross-trained a staff of four, creating a well-rounded and efficient team

EDUCATION

U.C. Berkeley Extension, San Francisco
Certificate with distinction in Graphic Design

California State University, Long Beach
Fine Art & Photography

 

Specialties: Brand Development, Marketing Communications, Web and UI Design, Print and Publication Design, Exhibit/Conference Design, Email Marketing, Online Advertising, Package Design, Infographics, Typography, Project Management, Video Editing, Photography, and Social Media.